The A24 Horror of AI: What Billy Woods Teaches Us About Tech's Deepest Fears
Billy Woods' "Golliwog" isn't about jump scares; it's about a pervasive, psychological dread. This A24-style horrorcore mirrors the subtle, yet profound, ethical and systemic challenges faced by founders, builders, and engineers in the realms of AI, blockchain, and innovation.


The tech world, much like the horror genre, often defaults to the obvious. We envision AI taking over in a Skynet-esque blaze of glory, or blockchain disrupting central banks in a rapid, revolutionary coup. These are the "Blumhouse" horrors of our industry: high-impact, easily digestible, and often, a little predictable. But what if the true terrors for founders, builders, and engineers aren't the slasher film scenarios, but something far more insidious, more pervasive, and deeply unsettling?
Enter Billy Woods, the enigmatic rapper whose album Golliwog has been rightly dubbed a "horrorcore masterpiece for the A24 crowd." If you're familiar with A24 films like Hereditary or Midsommar, you know their brand of horror isn't about jump scares. It's about a creeping dread, psychological torment, and the slow, agonizing realization that something fundamental is deeply, perhaps irrevocably, wrong. This, precisely, is the kind of horror that defines the most profound challenges in AI, blockchain, and innovation today.
The Unseen Ghosts in the AI Machine
Consider AI. The loudest fears often revolve around superintelligent robots or mass job displacement. But the A24-level dread lies deeper. It's in the subtle, systemic biases embedded in training data, quietly amplifying inequalities and eroding trust over time. It's the black-box opacity of sophisticated models, making accountability a phantom limb, an intention without a mechanism. It's the ethical quagmire of autonomous systems making life-altering decisions without human oversight, not with malicious intent, but with an cold, optimized indifference. These aren't sudden explosions; they are the slow, internal decay of fairness and transparency, the feeling that you’ve built a beautifully efficient system that is quietly becoming monstrous in ways you can’t quite pinpoint or control. This is the horror of the latent, the unseen, the algorithm that stares back into you, showing you your own societal flaws reflected in its flawless logic.
Blockchain's Immutable Dread
Similarly, blockchain technology, while celebrated for its transparency and immutability, harbors its own A24-esque horrors. We focus on rug pulls and market crashes, but the deeper dread comes from the permanence of error. A flawed smart contract, once deployed, can become a self-executing nightmare, eternally written into the ledger with no central authority to correct it. It’s the subtle centralization that can emerge within ostensibly decentralized systems, creating new, opaque power structures. Or the profound ethical questions around digital scarcity and ownership in a world where data can be both infinitely reproducible and uniquely tokenized. The horror isn't a momentary hack; it's the existential weight of a system designed to never forget, never forgive, etching human fallibility into an unchangeable record.
Innovation's Quiet Catastrophe
More broadly, innovation itself carries this subtle terror. Every new technology, every groundbreaking platform, introduces unforeseen ethical and societal fault lines. The "horror" isn't the technology itself, but the unintended consequences: the erosion of privacy through ubiquitous data collection, the creation of echo chambers that fracture societal discourse, the psychological toll of hyper-connectivity. These aren't events; they are processes. They are the slow, creeping realization that the tools we built to empower are also subtly reshaping human nature and society in ways we may not fully comprehend until it's too late. It’s the unsettling feeling that the monster is already inside the house, and we invited it in, mistaking it for progress.
Listening to the Unsettling Truths
Billy Woods’ Golliwog doesn't offer easy answers or cathartic releases. It immerses you in a landscape of paranoia, historical trauma, and personal demons, forcing you to sit with discomfort. As founders, builders, and engineers, engaging with art that explores these deeper, psychological forms of dread can serve as vital training. It hones your sensitivity to the "soft horrors" embedded in your own creations – the ethical ambiguities, the potential for misuse, the systemic risks that don't announce themselves with a scream, but with a quiet, persistent hum.
The ability to perceive and grapple with these subtle, A24-style horrors isn't just for music critics or film buffs. It's a critical skill for anyone aiming to build a more resilient, ethical, and humane future. Because sometimes, the most terrifying monsters are not the ones that roar, but the ones that whisper from within the systems we ourselves construct.